The one-year- long BranD Magazine launching project covered researches on commercial design in relation with soft power, brand design narrative, visual culture in brand design, international branding strategy, design-focused readership, Design as language for communication brand values. ICC was involved with positioning, planning and execution consultancy.
Research Client: Sendpoints Publishing (HK)
*Branding for BranD Magazine
*Reader group positioning
*Editorial content design
*One year theme topics planning
*All six editorial meeting consultancy, features planning direction
*Editorial, design team training