Research Synopsis:

The one-year- long BranD Magazine launching project covered researches on commercial design in relation with soft power, brand design narrative, visual culture in brand design, international branding strategy, design-focused readership, Design as language for communication brand values. ICC was involved with positioning, planning and execution consultancy.

Research Client: Sendpoints Publishing (HK)

Research Outputs:

*Branding for BranD Magazine

*Reader group positioning

*Editorial content design

*Market planning

*One year theme topics planning

*All six editorial meeting consultancy, features planning direction

*Editorial, design team training